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Jo Malone London Brings Virtual Shopping Experience to Southeast Asia

Jo Malone London will scale its presence across Southeast Asia, ensuring a luxurious online shopping experience through LazMall.

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By: Lianna Albrizio

Associate Editor

The sovereign island city-state will house its first regionwide Jo Malone London flagship stores on LazMall.    The British perfume and scented candle brand announced its partnership with Southeast Asia’s leading eCommerce platform Lazada on Oct. 11.    “We are proud to be the first in Southeast Asia to partner Jo Malone London and bring its signature fragrances and brand story to consumers here,” said James Chang, chief business officer, Lazada Group. “Our customers have c...

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